5 Elements of an Effective SEO Strategy for a New Website
It’s so exciting to launch a new website. The anticipation is growing as to how quickly it will be indexed and ranked. You should have a decent optimization strategy at this point, ready to be implemented and shoot the pages into the Web.
But let’s check if it has all the essential elements for the proper development of website authority. We’ll start with keywords and content and finish with the outreach and credibility of your site. The following 5 elements will ensure a smooth start for your source.
Element #1: Keyword Research
Keyword research is the first step to a successful SEO strategy. You can do it through search suggestions and your own considerations as to the main topic of the web source. These steps will compile a list of potential keywords, but the research part is done through other services like Google Ads, SEMrush, etc.
The first and most important step in the strategy is to find these key phrases you’ll build content around. You can find out more on optimization techniques if you check this page to get a full understanding of their importance
While creating the final list, remember that you’ll also need niche-specific keywords for anchors later on during a backlink campaign. brandglowup.com highlights link building as one of the most important parts of an optimization complex, and we’ll cover it later as well.
Element #2: Content Strategy and Quality
Content means so much for SEO:
- It becomes home for all the keywords you want to rank for;
- It draws traffic;
- It increases conversions;
- It builds your reputation among other niche-specific sites and target audiences, etc.
Your strategy should be sharp and clear, covering one topic after another logically so that your first visitors could get systemized knowledge about the niche, your business, services, products, persona, etc.
Of course, we can’t help but mention content quality.
If you’re the writer, test your skills, proofread and check texts, have a focus group read them and give feedback. Diversify your articles with media like videos, infographics, graphs, and more.
Structure every text with subheadings and lists for better readability. And make it engaging with questions, puns, jokes where applicable.
Element #3: Proper Basic Meta Tags
While you don’t need to use all meta tags in existence, the basic ones like title and description should be on your to-do list. They are responsible for how the text looks in SERPs. Instead of a part of the introduction, you can have a snippet that clearly states what the article is about.
Users will easily understand whether this link is what they need, which will draw targeted traffic to you and lower the bounce rate.
Include the focus keyword in the title and description for every article. Make them concise, interesting, and not seem like they are computer-generated.
Element #4: Backlink Strategy and Diversity
Content is crucial, but its promotion will help you enhance the audience and build credibility. Link building is an effective way to make your website known. There are dozens of ways to get links and diversify your profile.
Here are the main methods site owners use:
- Writing guest posts for other blogs;
- Creating engaging media that other sites repost with a link;
- Looking for unlinked mentions of the site’s content or industry-specific phrases;
- Earning rewards that come with a linked reference by another website, etc.;
- You can also buy relevant backlinks in professionally written guest posts.
The best-case scenario is when other sources link to you organically without any manipulation. But this may not happen often. By promoting your content, you’re reaching more people that will eventually share your links.
Element #5: Social Media Presence
Social media is a great source of:
- Brand awareness;
- Target audiences;
Most people have at least one social media account nowadays. Your TA is definitely there, waiting for a targeted ad of something they are interested in. You can engage with potential customers there, share wisdom and links to the blog, encouraging followers to visit your main site and consider your products and services.
With properly built social media marketing, you can grow a new website rapidly.
Cooperate with Specialist for a Smooth Start
The best strategy is the one created by a team of professionals. If you want to have a highly-ranked site, everything from keywords to backlinks must be planned and researched before usage.
Look for keywords describing your niche that have medium competitiveness. Build links only on reputable blogs and sites and diversify the list with various domains. Embrace social media and find your target audience there.
And, of course, focus on the quality of your content. With weird, watery articles, you’re not going to rank high and draw many people to the website, no matter how great the optimization is. People will come and leave as soon as they start reading. That’s why this factor is also on the list!
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and SEO. He also loves traveling and speaks Spanish, French, German and English.