Having over one billion users per month, Instagram has quickly established itself as one of the most prominent social media platforms on the web.
In fact, 81 percent of people use Instagram to explore products and services. Thus, if your business isn’t taking advantage of Instagram, you’re missing out on thousands of potential clients.
However, growing an Instagram page can feel like an impossible task. You make a few posts – get a few likes, and gain almost no new followers.
Thus, today we’re going to be going over the top three Instagram hacks that’ll help grow your Instagram page and gain countless new clients!
1. Optimize Your Profile
Have you ever come across an Instagram page and left five seconds later? Well, it’s likely because it failed to grab your attention. You may not even remember what the account was about.
One of the most vital tips for Instagram growth is having a well-optimized profile. You should have a good bio describing what your business or page is about.
Some tips when it comes to creating the perfect bio include:
- Describe your page or business in the first sentence
- Keep each sentence short and easy to read
- Make use of emojis (emojis capture attention)
- Include a CTA directing users to your website or service
You should also have a professional logo that represents your brand. Logos need to be minimalistic and fit within the circle icon. Hence, if you already have a website logo that’s too large or complex for your Instagram profile, you may need to have a designer come up with a simplified version.
2. Make Use of Hashtags
The use of hashtags can be the difference between a successful Instagram page and a failing one. Hashtags may seem complicated, but it’s one of the best hacks for Instagram growth.
When people click on a hashtag, they’ll be led to the page with all the posts containing that particular hashtag. The goal is to get to the top of this page.
Here are some tips that will help you do so:
- Create excellent content that users are likely to like, comment, and share
- Make sure your hashtags are highly relevant to your post
- Find hashtags that your competitors are using
- Combine popular hashtags with less popular ones
Fortunately, with a business or creator account, you can check the insights on each of your posts. This will allow you to see which hashtags are working and which are not.
Don’t expect to get results from hashtags right off the bat. It’s a matter of trial and error, seeing which hashtags work for you and which don’t.
3. Know Your Followers
It’s essential to have a solid understanding of who your followers are, their interests, and demographics. This will help you create relevant posts, give you insight into which hashtags you should use, and know the hours in which your users are most active.
There are specific ways to track a person’s activity on Instagram. The easiest way is to turn on notifications on a particular person’s page. You can get notified when they post a standard post, a story, and an IGTV.
Turning on notifications is an easy way to know a specific person’s activity. This is a great strategy when you’re growing your first few hundred followers. However, there are specific tools that can help you track someone’s activity on Instagram. These tools can help streamline the process and save you a lot of time as your audience grows.
Instagram Hacks That Work
Growing an Instagram page can feel like an impossible challenge. However, there are certain Instagram hacks that can help grow your page exponentially.
Some of the most important Instagram tips include optimizing your profile, utilizing a hashtag strategy, and having a solid understanding of your followers.
With the help of these tips, we hope you’ll be on your way to growing a massive audience on Instagram!
If you’re looking for more social media tips, be sure to check out our other guides on building your brand and expanding your business through the use of social media.