How to Track, Measure, and Refine Your Marketing Initiative With Artificial Intelligence

marketing with ai

For any business, performance is very critical. And for that, marketing processes need to be tracked and measured with highly advanced functions.

AI marketing is a process of implementing intelligent technologies to make automated decisions. The technology relies on rapid data collection and analysis, in-depth customer insight, and data analysis that anticipate customers’ next moves impacting marketing efforts.

With artificial intelligence marketers understand customers’ needs, behavior, and emotions more precisely, which improves the internal efficiency of businesses and enhances the overall user experience. This is why most marketing officers are increasingly embracing AI technology.

We all know how Gmail and Google Docs use AI for smart composing, giving us suggestions by reading the texts we type. 

In this way, AI can boost the return on investment (ROI) of marketing and save hours of studying feedback, surveys, and other meaningful information. According to a report, AI technology can boost business productivity by up to 40%. Brands can use AI to develop a time-saving strategy targeting the right person.

With the evolution of AI, there will inevitably be new marketing and sales standards expectations. 

Why is AI Marketing Important?

AI in digital marketing allows marketers to improve the customer journey based on data collection, analysis, and trend observations which contribute significantly to businesses.


AI enables marketers to decide and create a path to leverage the technology for automation in marketing campaigns. Automation with AI leads to better business productivity, helps optimize processes, and results in lower rejection, leading to a higher return on investment.

Increase in ROI

Automations alleviate portfolio efficiency, better reconciliation, and accurate forecasting of projections, which help businesses appropriate their capital efficiently and increase ROI.

Minimizing Errors

AI-driven analysis helps tremendously in eliminating errors that are more prone in the case of humans. Further, AI is free from rationalization and experience, and biased interpretation. AI also performs high-level statistical and logical functions efficiently, and that too within minutes, unlike humans, who may become prone to mistakes in these calculations.

Cost Savings

Quick and fast calculations with accuracy save millions of businesses both in human error and time spent. AI saves a lot of overhead costs in the form of reduced time spent on specific processes, resulting in more incredible turnover time and lower rejections.

Quick Decision Making

AI-led automation helps in predicting customer behavior better. An accurate forecast and better projections show informed decisions in better and faster ways. AI analyzes large datasets concisely without errors, hence leading to early decision-making.

How AI Tracks, Measures and Refines Your Marketing Initiatives?

As already discussed, AI has the ability to transform marketing drastically. These technologies help simplify marketing analysts’ jobs while expanding their marketing strategy. As a result, most companies are ready to leverage AI-powered tools and advantages for their marketing processes. 

The list below comprises technological innovations that are revolutionizing the Marketing world.

AI Analytics

Every business desires more sales. AI analytics can be a valuable component of AI marketing as it provides overall observation of customers’ experiences and suggestions to improve the sales process. AI’s enabled implementation of specific projection tools helps better and more accurate sales forecasting.

AI-Powered Customer Insights

AI-driven tools evaluate factors related to customer acts and study the different situations in which customers react differently. The system recognizes the cause and recommends steps to cater to customer needs.

AI Content Creation

Value-driven content is a vital part of any marketing strategy. AI-enabled software helps create high-quality content to attract more readers and clients. AI helps in understanding competitor strategy better and, as a result, allows businesses to make content that can boost viewer engagement.

AI-Enhanced PPC Advertising

PPC advertising helps businesses manage their marketing goals as it is the fastest way to run ads and get traffic. It becomes easier to run PPC ads and achieve a result better than your PPC team with AI applications.


Without a doubt, Live Chat on the website is the best option to connect with customers and provide better customer service. AI-Chatbots are very helpful for many businesses as they serve as the best option for customer support. So, along with your customer support staff, you can integrate AI chatbots to give your customer support initiatives a big leg up.

Image and speech recognition

Obviously, you have heard about Google Assistant and Siri. All such chatbot apps use speech recognition. By recognizing the speaking word, an AI-based system converts them into text. AI also helps to identify images through facial recognition features. So your business can apply AI for speech recognition and image recognition to increase their sales.

Using AI To Track How Customers Feel

Innovative technology also enables businesses to understand their customer needs better and adapt to real-time systems. Also, aggregating data and making it actionable is a high point of AI.

New Natural Language powered analytics platforms can create Natural Language interfaces to address complex queries.

For Measuring the Data

Measuring your organization’s performance requires comprehensive data collection and analysis.

With the help of historical data, AI can learn about the customer’s past behavior and determine the probability that a customer will churn. With such analytics, marketers can decide on the future course of action for the organization.

For Refining Marketing Strategies

The analysis takes time to complete, and implementing the analytics results is time-consuming and not scalable. AI techniques can build models that combine analytics and decision-making, continuously improving marketing effectiveness.

Make Faster Decision

AI decision-making is much faster and more accurate. They can analyze a large set of data within seconds too accurately, enabling businesses to make quick decisions.

Final Thoughts

As all marketing processes revolve around customers, most marketers are ready to strive for new methods to reach out to clients and get more chances to succeed.

Technology’s most significant impact is perhaps felt in new tools that allow marketers to fulfill customers’ desires.

It would be nearly impossible for chief marketers to generate business revenue without advanced technology like AI.

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