Americans spent 791.7 billion on e-commerce in 2020!
Your website is the hub of your business. If you have been wondering how you can make your website get more traffic, so you can get your share of the billions being spent, you are not alone.
Traffic equals sales and conversions and making a website more profitable is always a goal of any business.
If you want to use ads to promote your site, and are wondering about the different ad types, then you do have a few options.
Here’s a look at seven different types of ads you can use on your website.
1. Google Search Ads
By far the most popular type of online ad is a Google search ad. Having your ad show up in Google search results can get you lots of sales and conversions. These ads are typically PPC meaning that you pay per click.
You can bid on the keywords that you want and even set the budget that you can afford.
2. Facebook Ads
A popular type of ad that you can use for your website is Facebook ads. These are very popular because they allow you to have a high level of targeting.
You can reach a local market or an international market based on the type of product and website that you have. Facebook ads also tend to be affordable, and they are easy to use.
You can boost a post on your Facebook page very easily by pushing the boost button. You can also go into your Facebook ads account and create a more detailed ad for a post that you have made.
Small businesses in particular have seen a lot of good results with Facebook ads. When creating Facebook ads remember that having a good headline can make or break your ad. You can use a headline generator tool to create a compelling headline for your advertisement.
3. Banner Ads
Banner ads have gotten a bad rap in recent years because some people believe that they are being ignored by website visitors.
Some people reason that visitors have gotten so used to seeing banners that they have become immune to them. However, while there may be some level of apathy, they are still very effective.
Banner ads contain images that can be used at the side, top, or bottom of a website. If you can create one that is eye-catching enough you may just attract the right audience to your product or services.
4. Video Ads
Video ads have also become very popular and with good reason. Online video has seen an explosion and capitalizing on it is one of the best ways to promote your website.
Video ads are great because they allow you to connect with potential clients and customers more intimately. You can tell them your story, using highly engaging visuals and words to capture their attention.
The best thing about video ads is that whether you’re using them on platforms such as Google or Facebook they are still relatively affordable. They are also a great way to create brand awareness if you are a new business.
5. Retargeting Ads
Retargeting ads are very useful because they help you to re-engage with people who have already interacted with your website. There are times when people come to your website but they’re not quite ready to convert.
This doesn’t mean that they will not do so in the future. Retargeting ads to people who have already shown interest in your website and your business is a great way to remind people about your products and services.
After retargeting you may finally get them to decide to try out your product or services.
6. In-App Advertising
Most people are always on the go and because of this, more apps are being created to facilitate people being on their mobile devices. App creators and advertisers have begun to realize that this is a great opportunity to showcase products and services.
If you are searching for traffic that is highly targeted, then this is an excellent way to promote your website and possibly gain conversions.
There are a variety of styles you can use for your ad. The most popular are banners and pop-up ads.
7. Pinterest Ads
When it comes to gaining attention for your website, few platforms succeed as well as Pinterest. Whether you’re looking for organic traffic or you’re seeking to find paid traffic Pinterest will not disappoint you.
Pinterest ads often work for most niches. Pinterest has a largely female audience, but the rate of male users is increasing.
To know if your niche will succeed on Pinterest you can go in and check to see how many pins about your type of products or services are currently in rotation. This will give you a good idea of how the platform would be beneficial to you.
If your niche is a good fit, you can expect to gain a lot of traction from Pinterest ads as it remains one of the best forms of advertisements for beginners. As a bonus, Pinterest ads tend to be very affordable as well.
Using Different Ad Types for Promotion
Promoting your website is one of the biggest and most important things you have to do for your business. Knowing the different ad types and how they can help to drive traffic to your business is extremely important for any website owner.
With so many different types of ads available, you can test which ones work best for you. The key is to use a variety of them until you find the ones that drive the most traffic.
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