10 Smart Tools for Social Media Marketing in 2021

social media marketing

Social media marketing is on the rise, especially since the covid-19 pandemic began in late 2019. A recent report by Smart Insights reveals a 43% increase in the time people spend on social media applications. This statistic is an eye-opener for companies not investing enough time and resources to increase their social media presence.

social media marketing

Social media marketers are responsible for increasing a company’s visibility by creating engaging content and growing customer participation through various online marketing activities. This process requires a combination of immense creativity and the use of intelligent tools. Innovative tools provide real-time statistics about the performance of social media marketing campaigns that allow marketers to spot the underperforming areas and rectify them quickly. This article will focus on ten such smart tools that you can use to become an exceptional media powerhouse and outplay your competitors.

1. SE Ranking

SE Ranking is a comprehensive social media marketing tool that has automatic scheduling and publishing tools. It also suggests the best time and the type of content for increasing audience engagement. Moreover, you don’t need to shift from one social media platform to another to view the performance, as it allows you to analyze data from a single repository critically.

2. Finteza

Finteza is one of the most advanced social media marketing tools out there. It’s especially known for its advanced analytics system that primarily focuses on conversion optimization and provides a complete picture of the performance of social media campaigns. For example, you can view the amount of traffic you receive across different channels, such as Facebook, Twitter, YouTube, and many more. Moreover, it also tells site errors, visitors, page views, events, and sessions in a particular period.

3. Visme

Are you searching for a visual content creation tool? If yes, then you have landed at the right place. You can create eye-catchy pictures, animations, GIFs, infographics, banners, and much more in minutes. This tool has an extensive repository of stock photos, icons, videos, and shapes that you can readily use to make social media content exciting and appealing. The icing on the cake is that you can add quizzes, forms, and YouTube links to the post.

4. Crello

Do you want a simple graphic tool for creating engaging social media designs? If yes, then Crello is your go-to tool. Crello has a broad range of templates and design ideas that will allow you to create interesting Instagram stories, Facebook pages, Twitter posts, and content on your YouTube channel.

5. BuzzSumo

Marketing research is vital for getting a 360-degree understanding of your customers. When you know about their needs, wants, desires, and ambitions, it becomes convenient to brainstorm an effective strategy that helps grow the customer base. BuzzSumo is one such social media marketing tool that consists of features that help identify the most shared content on social media, detect key influencers in your industry, get a detailed account of your competitors, and search for hot topics and high-performing keywords.

6. Awario

Awario is gaining popularity among social media marketers because of its ability to search for high-performing keywords and storing them in an easy-to-use dashboard. In addition, it has numerous pre-loaded features like deep-dive analytics, boolean search, and reports that help identify customers who are more likely to purchase your company’s products and services. You can also conduct sentiment analysis to understand what customers think about you and who is more likely to stay loyal to your company.

7. NapoleanCat

With NapoleanCat, you can schedule posts and analyze marketing analytics across various social media platforms through a standard interface. This tool will allow you to answer customer-related queries automatically, minimize social media response time, and help with pre-sales conversations. In addition, it has various features like scheduler, collaboration, social inbox, and auto-moderation that will simplify your job as a social media marketer.

8. Feedly

Feedly allows social media marketers to identify top-performing content from various publications and industry blogs in your selected niche. It has an AI bot that learns the content types you like and stores them inside the “priorities” tab. The best part is that Feedly helps customize the user experience by allowing you to separate feeds based on your interest.

9. SocialPilot

SocialPilot is gaining immense popularity within social media marketing circles because of immensely valuable features like high-quality reports, monitoring & post-management tools, and in-depth analytics. You don’t have to worry about posting content pieces on every social media platform. SocialPilot will automatically publish content across various platforms simultaneously, helping you save time. Moreover, a simple drag and drop feature allows you to reschedule your posts conveniently.

10. Ingramer

Instagram has become famous for allowing businesses, both small and MNCs, to drive sales and increase brand awareness. Ingramer enables you to analyze competitor performance, grow your audience, and curate content on Instagram. The direct module feature allows you to manage bulk messaging and send auto-replies based on trigger words. Moreover, it contains about 12 million hashtags that are updated daily and also automatically publishes Instagram stories and posts.


The market is full of numerous social media marketing tools. Remember to prepare a list of features that suit your business needs and help you achieve your desired goals before making the final purchase. Also, check your budget. You may begin by using free social media marketing tools and gradually move towards expensive tools as you identify your business needs.



nishant joshi

Nishant Joshi likes to read and write on technologies that form the bedrock of modern-day and age like ERP, CRM, Web Apps, machine learning, data science, AI, and robotics. His expertise in content marketing has helped grow countless business opportunities. Nishant works for Sage Software Solutions Pvt. Ltd., a leading provider of ERP Software in India to small and mid-sized businesses.

You can learn more about him on Linkedin