The freelance marketplace is changing fast — and Fiverr is making that official. In a recent interview with Business Insider, Fiverr CEO Micha Kaufman announced that AI fluency will now be a key hiring criterion on the platform. He emphasized that freelancers who know how to incorporate tools like ChatGPT, Midjourney, or custom-trained AI agents into their workflows will stand out in an increasingly competitive marketplace.
Rather than replacing workers, Fiverr’s leadership views AI as a tool that enhances quality, productivity, and client outcomes. Freelancers who embrace AI early are more likely to thrive, while those resisting the shift risk being left behind.
Demand for AI-driven services surges
This announcement follows a staggering data point from Fiverr’s Business Trends Index: searches for “AI Agent” services have skyrocketed by over 18,000% in recent months. Businesses are no longer just experimenting with AI — they’re actively seeking freelancers who can harness it to streamline processes, create smarter content, and build AI-based solutions.
From marketing automation to AI-enhanced UI/UX design, clients are rewarding freelancers who blend domain expertise with the efficiency of artificial intelligence.
Freelancers must upskill or risk obsolescence
The message is clear: freelancers must adapt or fall behind. As more platforms prioritize AI integration, the most successful freelancers will be those who stay curious, invest in learning, and evolve their services to meet modern demands.
Kaufman’s stance marks a turning point for the gig economy. AI is no longer a niche advantage — it’s becoming a baseline expectation.
Read our editorial guidelines to learn how we report news on LaptopHub.
