Recognizing the long-term shift catalyzed by the COVID-19 pandemic, Midland city and county officials are implementing strategies to position the city as a desirable destination for remote workers. Efforts include enhancing high-speed internet access, developing affordable housing, and creating coworking spaces to support a flexible work environment.
The Midland County Internet Connectivity Committee, established in 2019 by Administrator Bridgette Gransden, exemplifies the city’s commitment to providing equitable internet access for all residents. Partnerships with organizations like the Central Michigan University Research Corporation (CMURC) have led to the development of modern coworking facilities tailored for remote professionals.
Infrastructure and community development
Midland’s investment in fiber-optic expansion enhances its digital infrastructure, ensuring reliable high-speed internet crucial for remote work. Additionally, programs like the Midland Business Alliance’s RAD Talent framework focus on attracting and retaining talent while integrating newcomers into the local community.
City Manager Brad Kaye emphasizes the importance of providing options for those working remotely to live and thrive in Midland. By combining infrastructure development with community-building strategies, the city aims to create a resilient and appealing environment for the future workforce.
Positioning Midland as a ‘community of choice’
Midland’s proactive approach reflects a broader trend of smaller cities adapting to the evolving work landscape. By investing in digital infrastructure and quality-of-life improvements, Midland seeks to attract remote workers looking for a balanced lifestyle, thereby stimulating economic growth and community development.
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