Virtual Co-Working: The Rise of ‘Body Doubling’ in Remote Work

In an effort to boost productivity among remote employees, companies are increasingly adopting “body doubling”—a practice where individuals work in shared virtual spaces, such as continuous Zoom calls, without direct collaboration. This strategy aims to enhance accountability and reduce feelings of isolation. Originally developed for children with ADHD, early research from the University of East London suggests that body doubling can improve focus and productivity. While some workers find this method beneficial, others express concerns over privacy and potential distractions. Experts recommend clear communication and voluntary participation to maximize benefits.

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